The podcast discusses the rise in popularity of a beverage called "Quara," which stands for "quarantine" due to its launch during the COVID-19 pandemic. Quara is a ready-to-drink cocktail made from wine and carbonated water, targeting younger consumers who are looking for convenient and affordable options. The beverage market has seen a surge in RTD products, and Quara aims to capitalize on this trend. The hosts highlight that the beverage offers a refreshing and low-alcohol alternative to traditional cocktails. They also discuss the marketing strategies implemented by Quara, including engaging with influencers and promoting the drink as a trendy and social media-worthy option. Additionally, the hosts mention that Quara's launch has been successful, with positive reviews and sales exceeding expectations. Overall, the podcast presents Quara as a fitting response to changing consumer preferences and drinking habits in the midst of the pandemic.