Eps 742: Conducting software demonstarions
— The too lazy to register an account podcast
The most successful and enjoyable software demos were those where I worked with my client and the vendor in advance of the demo.
Standard demos show that the vendor did not consider the customer's needs.
Demos can be compelling and enjoyable when the software vendor and prospective customer organize a "killer demo" through preparation, focus, speaking to business and IT issues, and strong delivery.
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Leon Knight