Eps 1195: where is that Pepsi can?

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Delores Steeves

Delores Steeves

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Diet Pepsi, made with aspartame, has returned to the shelves after PepsiCo saw sales slump following the company's decision to remove the artificial sweetener. Diet Pepsi made from sucralose, commonly known as Splenda, will be available in the US and Canada for the first time in more than a decade. Pepsi Co. Inc. made the announcement Monday in a statement on its website, according to the Wall Street Journal. Meanwhile, Pepsico announced Monday that Pepsi MAX has been reintroduced but will continue to be included as a party product.
Pepsi Zero Sugar will be served in a roll for the first time in the U.S. and Canada, starting this spring, according to the company.
P Pepsi is also working with Live Nation to integrate Pepsi Generational Artists mugs into Pepsi locations across the country this summer. In the next few days, Pepsi-Cola cans will be appearing in stores with new designs, new colors, logos and packaging. Pepsi is celebrating its 50th anniversary in the U.S. and Canada with the launch of the "Pepsi Generations" artist cup, according to a press release.
The classic Diet Pepsi with aspartame will be available in light blue packaging, the can will be silver and will have an exclusive "Pepsi Generations" logo on the back. The exclusive packaging is also available at Pepsi-Cola stores in New York City, Los Angeles, San Francisco and Chicago.
For more information about Pepsi Generations, visit Pepsi.com, follow our fans on Twitter @ PepsiGenerations and join the discussion on @ pepsis and @ pepiseneGeneration. To learn more about how the world is changing and what's happening in the beverage industry, visit Pepsi, where Pepsi is reformulated to satisfy its fans. Stay up to date on the brand's plans for Super Bowl LIV and follow Pepsi on Facebook, Twitter and Instagram for all the news.
The last major design change was the change in colour of the Pepsi can from white to blue in 1998. The main colour of the logo became an eye-catcher - and caught the eye when "Brad's Drink" became "Pepsi Cola." Pepsi says it has changed its label logo more than 100 times since the drink was invented in 1898. It is a rather artful font that has stuck to the Pepsi logo ever since it changed colors and became known as Pepsi ColA.
Not to be outdone by sweet sodas, Coke changed its recipe and introduced the "New Cola" to the world. Pepsi is modern and energetic, so it doesn't need to revise its recipes to give today's drinkers what they want.
It took several years to resolve the glitch, but in 1948 the Continental Can Company and Pepsi-Colalaunch finally launched the first major soft drink in an improved design: the can. In 1933, it found its first way to differentiate itself from Coca-Cola by increasing the bottle size to 12 ounces, while maintaining the same flavor profile as the original 12-ounce bottle. When the 12-ounce bottle was replaced by the 16-ounce bottle, PepsiCola continued to lead the soft drink industry in packaging innovation.
It was forced to adapt, especially to reach a younger audience that was more interested in the taste of the drink and not just its packaging. Pepsi wasn't the first multinational brand to try to sell its products through counterculture and protest movements, but Pepsi Cola suited the state. The first time I tried a Pepsi-Cola product was a mango and I was amazed by its taste.
In the Pepsi - Cola ads of the day Pepsi was also presented as a drink for socializing with friends in the evening. One example was the "Pepsi Ride," in which children from New Orleans rode on a lid-covered Pepsi bottle with a bottle of Pepsi inside.
In Russia, Pepsi initially had a larger market share than Coke, but the Cold War ended and Pepsi became a bestseller, with consumers so keen on the drink that it overtook Coca-Cola in supermarkets.
Pepsi and the Food and Drug Administration soon discovered that the product had been tampered with, which could cause problems with the soda found in rats. Investigators examined all U.S. and Canadian-made sodas where they found rats, but found no problem with cleanliness or quality control, FDA spokeswoman Rosario Quintanilla-Vior said. If Pepsi and the FDA had known what was going on, Pepsi would have launched a campaign to reassure alarmed customers who were afraid of getting stuck with the hidden needles in their drinks.
Charles G. Guth, president of Loft, took over the leadership of Pepsi and ordered the reformulation of the syrup formula. In the 1960s, the company bought bottles to expand its service area and introduced twelve cans, noting that consumers had chosen the brand and liked to buy larger units. The can was not a Pepsi can or Coca-Cola can, as some versions of the email claim.