Eps 1069: VIDEO MARKETING
— The too lazy to register an account podcast
| Host image: | StyleGAN neural net |
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| Content creation: | GPT-3.5, |
Host
Heather Johnston
Podcast Content
On the surface, the "how" of video marketing is fairly simple: it can be used to build customer relationships and promote your brand, services and products. There are a number of forward-looking marketing strategies that integrate engaging videos into marketing campaigns. Brands create videos that promote the company, raise awareness of products and services, and engage customers in a certain way.
With the right strategy, video marketing for small businesses can have a positive and lasting impact on your business. Videos can be cost-effective and easy to produce, they promote brand awareness, promote engagement, humanize your brand, build trust, improve your online presence and improve customer satisfaction. WANT to try it and see what happens , it is a great way to create sales for your small business, your customers and even yourself. Will video marketing help you increase your revenue as a business and be a key factor in generating revenue?
By creating positive impressions of your target group, you create more awareness for your products and services. Using video for marketing becomes much more effective when you are brought down a well-defined content marketing funnel by your prospects. By implementing video, you can generate more revenue through your content strategy and by creating a positive impression on your target audience, you can also create greater awareness of your product or service.
Without this awareness, it is impossible to gain trust, and therefore video is crucial to the further development of your marketing strategy. If people are able to see and remember your message in a video format, whether you're reading this blog post or looking at a static image, you want to make sure you're enabling your business and brand to reach your target audience. I hope this is pretty much everything you have read about video marketing in 2018 and 2019, but I am sure there are many other examples of video being crucial to the future marketing strategy.
If you decide to incorporate video into your marketing strategy, I would encourage you to contact me for more information on the best video marketing strategies for your business and brand.
When you are making your video from concept to completion, you need to have a good understanding of your company's marketing strategy and the best video marketing strategies for your brand.
In this Chalk Talk video, Vidyard VP of Marketing Tyler Lessard explains why you should develop a video strategy and how to implement it in a way that aligns with your business goals. Your video marketing strategy will help you achieve your goals and create video content that addresses your real business goals. Even if you're only looking behind the scenes and have been using videos for ages, you need a roadmap that shows you where you're going, how to measure your success, and more.
You can start using videos to increase your qualified leads, sales pipeline, ROI and more in the first months of your video marketing strategy.
If you want to learn more about creating a truly powerful video marketing company, visit our free training courses. We help you develop a strategy that broadens your views and teaches you how to present your videos to millions of users. Many companies use video marketing to increase conversions, website traffic and sales.
In fact, 83% of marketers believe that video is becoming more important, signaling that more and more brands are using video as part of their digital marketing strategies. The rise of social media and the way people consume media are helping make video more important than ever, meaning it is worth being aware of the video marketing trends for 2020. You need to find out what trends you know for the 2020s to better shape your digital marketing strategy and deliver results.
It is estimated that people spend more minutes watching videos every day than ever before, leading more advertisers to invest in online video ads to increase engagement. Video has always been used by companies in one way or another, but now video and video marketing has become a necessity for modern companies. It is becoming increasingly clear that video content is itself a marketing tool, whether it is in the form of online videos, social media posts or even print ads.
If you want to get started with video marketing or improve your existing video marketing strategy, read our ultimate guide to video marketing.
Video marketing through social media channels is a safe way to get people to pay attention to you. Video is amazing for conversions, and statistics show that videos get more than twice as many clicks as other types of content. In fact, studies have shown that recording a video on your landing page can boost sales by an impressive 80%.