Eps 4: travelling Tourist Demand
Factors affecting tourism demand can be divided into two categories i.e. price factors and non-price factors.
Whether a tourist will travel to a destination or not may depend on transportation cost.
There are a number of non-price factors that can affect tourism demand.
Host
Marion Hawkins
Podcast Content
This means that tourism is influenced by a number of factors in tourist-producing destinations. External factors that shape the travel and tourism market, such as weather, weather patterns and other factors, are determinants. The report stresses the importance of tourism as a key factor for economic growth and development.
Although such factors are likely to have different priorities in each country, they are generally common in all regions of the world. Air transport has revolutionised the geographical aspect of distance; the remotest areas can now be reached and travel around the world can be measured in hours.
Cruise ships function as floating resorts, where guests enjoy amenities and entertainment while being transported through a chain of ports of call. Low-cost airlines have attracted a significant segment of the market, mainly used for tourism; business travellers are the largest users of airline facilities. The COVID 19 crisis has brought the travel and tourism industry to a virtual standstill and forced a sharp drop in demand.
The crisis has rendered typical reference points meaningless, including historical booking patterns and trends that render price optimization meaningless. When the inevitable recovery comes - and it may take longer - the industry will face a problem few have ever faced: price-fixing and revenue creation from nothing. The expansion of international tourism has a major impact on all disciplines of transport and geography.
According to the World Tourism Organization , more than 2.5 billion tourists annually account for the largest share of the global travel market, which accounts for more than 10% of the world's population, with an average annual travel cost of $1.2 billion.
The sector is also the largest employer, accounting for 10% of global employment, and 30% of tourist visits are usually linked to a job. The UNWTO World Tourism Barometer monitors short-term tourism trends in order to provide global tourism stakeholders with an up-to-date analysis of international tourism. The four-yearly report is part of the annual Global Tourism Report of the United Nations Economic and Social Commission for Asia and the Pacific and contains data on the global travel market, travel costs and travel demand.
The Scoreboard also includes a confidence index based on the results of a survey of UNWTO experts on tourism, which provides an overview of the current state of international tourism in the United States, Europe and Asia-Pacific.
PM4SD Project Management for Sustainable Development is an internationally recognised methodology and professional qualification that aims to ensure that tourism projects bring benefits to all stakeholders and achieve sustainable impact. PM4 SD addresses the key factors that contribute to the successful implementation of a sustainable tourism project and addresses them through a comprehensive series of training courses and workshops. If you are looking for a training course, take a look at our Sustainability Leaders Project and find out if it is of interest to you or your tourism expert.
PM4SD is an effective tool to enable practitioners in the field of sustainable tourism to use tourism as a key component of their project management and sustainability management skills. The Australian government has launched the Tourism Exchange Australia platform to enable this on a large scale.
It acts as an intermediary, linking suppliers with distributors and intermediaries to create packages that are attractive to a particular tourist segment. This mechanism allows us to diversify into online travel agents that offer more experience off the beaten track, increasing Australia's destination attractiveness and giving smaller operators better access to customers. The tourism commitment is then used to provide further analytical insights to the travel agents.
A government that seizes the opportunity to rethink tourism without oversight will be well placed to steer it safely and to equip itself for a national tourism industry that is thriving within and alongside normal life.
The government has the opportunity to rethink its role by providing the tourism sector with data infrastructure and capacity and by exploring new and innovative operating models. The tourism sector needs to undergo a transformation in analytics to enable its products to be marketed more efficiently to the right segments of the population at the right time and to ensure that these products are marketed to them. Singapore has already made significant investments in the stacking of its data and analytics, with the Singapore Tourism Analytics Network providing tourism operators with access to data from the National Tourism Authority of Singapore and the Ministry of Tourism .
The COVID-19 pandemic, the leading travel indicators of the coming weeks and months, such as the number of arrivals and departures, could be useful to influence the government's decision - decisions on the future of travel and tourism in Singapore and the country as a whole.