Top 10 Discontinued Candies That Took It Too Far


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Eps 9: Top 10 Discontinued Candies That Took It Too Far


The podcast dives into ten discontinued candies that were either too extreme in their flavors, concepts, or marketing to maintain longevity. Examples include candies with overly intense sourness, bizarre flavor combinations, or those that sparked controversy due to inappropriate themes. These examples serve as a reminder that some innovative ideas in the candy industry were ultimately too avant-garde for mainstream consumers, leading to their demise.

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Perry Bowman

Perry Bowman

Podcast Content
When it comes to sweet treats, the candy industry has seen its fair share of bizarre creations, but some discontinued candies truly pushed the envelope. Let's start with Altoids Sours, a tart twist on the minty classic that left fans craving more but vanished from shelves due to poor sales. Next, we have Life Savers Holes, a peculiar attempt to repurpose the centers of the iconic rings, yet their tiny, messy size proved impractical for most. Reggie! Bar, named after baseball legend Reggie Jackson, offered a caramel, peanut, and chocolate combo that couldn't maintain its popularity post 1970s. Hershey's Swoops aimed to capitalize on potato chip shapes but with chocolate, however, they melted too easily and never found their niche.

PB Max's downfall wasn't due to taste—a delectable concoction of peanut butter, oats, and chocolate—but rather the Mars family's aversion to peanut butter. Butterfinger BB's, essentially Butterfinger pieces in ball form, were beloved in the '90s, but that didn't prevent their demise due to production issues. The strange chewing gum-like essence of Nestlé Wonder Ball, with its chocolate shell housing a surprise toy, faced regulatory concerns and parental outcry. Chicken Dinner Candy Bar, despite its savory name, was a misleading attempt at nutrition in the 1920s that flopped due to its deceptive and uninspired taste. Oozing with a tangy liquid, Squeezit Pop failed to strike the right balance between candy and toy, leaving it as a sticky memory. Lastly, Hubba Bubba Bubble Jug, a powdery gum that had you go through the odd process of mixing powder in your mouth to form gum, was a novelty that quickly lost its charm. These discontinued candies serve as a reminder that not all innovations hit the sweet spot.