Eps 1496: Time-tested Ways To Turn On Your Customers

The too lazy to register an account podcast

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Carla Fisher

Carla Fisher

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Giving store managers and sales reps the opportunity to ask detailed questions, listen to specific customer needs, and offer sincere advice is a great way to show that you put the customer first. Know that some customers are more interested in how you build relationships with customers than in your products or services. Instead of relying on people who are already customers or know about your business, ask people who aren't familiar with your brand to read your value proposition.
Your customers will want to know how you will use their success stories. Once data is collected, use that information to create the ideal customer profile based on which you can tailor your value proposition. So, to get more customers, plan how to present yourself and your message in a place where people in your target market will find when they are ready to buy. Understand how your customers use your products and fully engage with your brand, and carefully decide in which window they are most likely to respond to product review requests.
One of the best ways to improve customer responses to your review requests is to make their process easier. The easier you can get customers to use your product, the more likely they will come back and help your brand stay relevant. No matter how much effort a company invests in marketing, it is its customers that keep the brand timeless. Your customers will remember your brand as one that makes their lives easier.
Data shows that customers who experience great customer service make more purchases time after time and maintain brand loyalty for longer periods of time. A good customer relationship is when customers have a consistent customer experience and leave a good impression every time they interact with a company.
This makes it crucial to embed customer service ethics into every aspect of the business, as delivering exceptional customer service is the best way to strengthen customer relationships. This gives your business the opportunity to provide excellent customer service. Exceeding customer expectations and making a great first impression is a win-win formula for all businesses.
If consumers see that your business is consistently delivering value, most of them will want to become your value-delivering customers because your business has already gained credibility and trust. The client ultimately defines your brand by their perception of who they think you are. The point is to make customers feel rewarded or get something of value every time they walk through your door.
By focusing too much on getting a sale, you can often make a customer feel undervalued, which, according to the latest statistics, is one of the main reasons customers abandon products and services. If you can't engage your customers with personalized messages and personalized experiences, your brand trust will quickly decline, and so will your audience. If a great customer experience is all about making all the interactions and touchpoints with your business simple, fun, and seamless, then the opposite is true for a bad customer experience. Attracting and retaining customers in a highly competitive business environment is no small task, and companies that ignore the importance of providing an efficient and seamless customer experience can end up losing ground to competitors who understand that customer service is the key.
In other words, the people at the top must use their influence and power to ensure that their business is focused on delivering consistent customer service throughout the entire marketing, sales and most importantly customer service cycle. Most customer service organizations would be better off removing performance "throttles" that get in the way of simplifying the customer experience.
Agents can help gather customer feedback and provide information about what is preventing them from delivering quality service, such as policies or processes that don't meet customer needs, or friction between siled teams that results in slow resolution of customer issues.
This is where continuous employee feedback can come into play, using tools that allow employees to share ideas on how to improve the customer experience, and tools that give managers a sense of how employees feel about the company. Developing feedback and action plans based on this information will help you understand your customers' needs, create better products, and attract and retain customers. Discuss pain points, feature requests, or how customers use your product or service in community forums to gain insight into how customers feel about your business experience. CRM can serve as a powerful tool to help document customer preferences and dislikes for products, customer spending patterns, and location, age, and gender.
Customer feedback not only leads to better business, but it also strengthens customer relationships over time. Showing active appreciation to your customers will build trust and loyalty, which in turn will increase the likelihood that your customers will engage with your brand through touchpoints. This way, not only do you earn bonus points for being attentive, but you also make a particular customer feel more valued - and that's a pretty good reason for them to come back. Personalization, where the experience is tailored based on what you know about the customer, simplifies the customer experience and strengthens the bond between brand and customer.
Before investing too much time or money into a particular customer outreach method, ask your customers how they would like to be connected or engaged. It's a good idea to give your customers a voice when developing and implementing new policies and creating new products. Whether it's adding live chat customer support so your customers don't have to wait 30 minutes, or making your product easier to use, find ways to help your customers and improve their lives.