Eps 2: This candy of M&M's had 3 new mascots called Gray, Disco Rainbow, And Cyan in 2003
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Host
Suzanne Arnold
Podcast Content
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In 2003, M&M's announced a new candy brand called 'Talking Candy' with three new mascots called Gray, Disco Rainbow, and Cyan. The brand also announced limited edition packaging featuring the newest purple mascot. Following backlash to the mascots' display of female characters, the brand released new packaging with updated versions of the three female characters in the past year.
M&M's announced its plan to reintroduce the candy brand with a new spokesperson and spokescandies, Gray, Disco Rainbow, and Cyan in 2003. The brand spokesperson confirmed Rudolphs' first appearance in a commercial during the 2020 Super Bowl. The mascots of M&M's were met with considerable excitement by consumers. However, due to the lack of representation of female characters in its mascot lineup, the company was forced to pause promotions for a while. In order to reintroduce a new version of their candy brand, M&M's spokesperson confirmed that they would be introducing three new female mascots as part of their branding efforts.
In 2003, the company launched a peanut variety of the chocolate candy brand and added in Gray, Disco Rainbow, and Cyan as their characters. This change to the candy brand was to help update the look of the green candies. To promote this new design, M&M's commercials began running for the first time in 25 years. The longest running commercial featured a scenario where some of their candies scared Santa Claus during one holiday season.
In 2003, M&M's rolled out three new female candy characters - Gray, Disco Rainbow, and Cyan. The limited edition packs encouraged acceptance for everyone with the characters’ expressions of being a lesbian and all were highly applauded by the international women’s day. While Gray represented the classic brown M&M's, Disco Rainbow was purple and Cyan was green. These rare M&M's became widely mocked in 2015 when they tweeted an insensitive message on International Women’s Day. Despite this wrong move, they are still packing encouragement of diversity and acceptance into their colorful characters. The packs come with a set of these unique candies that encourage acceptance in a playful and fun way which has been very successful in spreading awareness about inclusion over the years.
Mars Wrigley, the maker of M&M’s, announced the arrival of three new mascots in 2003. Gray, Disco Rainbow and Cyan have been embraced for their body positivity and for being part of a more diverse world. They also acknowledge the long-standing rumor that the relationship between Red and Yellow is romantic by portraying them as a lesbian couple. The different shapes and sizes of these M&M’s as well as their green, brown, red and yellow appearances make them stand out from other candies.
In 2003, the candy was struggling and in need of a business plan. To do this, M&M’s introduced six candy mascots that each had their own looks and personalities. These new characters included Gray, Disco Rainbow, and Cyan. The last cartoon character to be introduced was part of the plans to make the candy more modern and up-to-date.
The talking candy characters, Gray, Disco Rainbow and Cyan were announced in 2003 as part of the company's new inclusive look. They swapped out the go-go boots for cool laid back sneakers. The move was a response to the changing times and was well received. Tucker Carlson, host of Fox News’ ‘Tucker Carlson Tonight’, had this to say about it during his show in January 2022: “These candies are more than just delicious treats; they are sending a message that everyone is welcome.” Mars implemented its first changes when they began their global campaign to update the look of their product in Bowling Green. The company changed from heels to a new pair of sneakers and quickly became a trendsetter in the candy industry.