Eps 14: How to write a story about a product

Master of everything and nothing concrete

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Adrian Bailey

Adrian Bailey

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If you are new, here's how to create your personas: They should include a description of the product, its history and the people behind it, as well as the story.
One of the most common problems product managers have with the user stories they write is that the story can easily consist more of simply describing a feature A that you want to implement than of explaining a user's needs. Rather than simply converting a list of software features into a story format, they are more technically written. The result is a "user story" that is overly technical and focuses on peculiarities without reading more than the description in the software story.
When it comes to storytelling, that doesn't mean you're effectively telling a story just because you've created content.
Many brands are caught in a quantity - over - quality and do without compelling storytelling in favor of products - centered content that is not really connected.
Telling the story of your brand is not only crucial for marketing, but can also improve your results. If you want your social media users to hear your marketing messages, you need to tell them a story. According to a recent survey by Marketing Land, only 52% of marketers use storytelling in their marketing campaigns.
The power of your company's narrative helps consumers see the world through their eyes. For companies, storytelling is a crucial part of building brand identity and building trust in your brand and its products.
If you don't know anything about storytelling branding and believe that writing your company's history is enough to win the hearts and minds of your customers, you need to rethink your content strategy. If you're wondering how to tell a story to brand your brand into people's memories, this article is for you. But only a company with a strong brand identity and a convincing history of its products will be successful with brand stories.
You must share your story, values, passions and ambitions in a way that best connects you emotionally to your target audience. A well-written brand history encompasses all the facts and feelings you want to associate with your company. It will help you develop advertising ideas and campaigns that are targeted to your primary goals and purposes.
You need to start with an understanding of your customers, employees and competitors and be aware of what makes your company unique.
If your customers are truly in tune with your company, then coordinate your mission statement to effectively establish this orientation.
Combined with visual and auditory videos, the details of your brand's history are captured and conveyed in a memorable way. Customers pick up on parts of the story and internalize it in every interaction with the brand. Craft and share content that tells this story in a creative and authentic way; keep your customers and attract new ones.
When you have seen these storytelling techniques, you will be inspired to tell the story of your own brand in a video. When you see companies connect with customers via video, it will be the basis for you to tell them yourself. We've collected some great brand storytelling examples of how great companies use videos to connect emotionally with the target audience they appeal to.
Among the ten innovative companies we have shown you, there are some that use the same kind of creative storytelling techniques as our top ten brands.
Real people make the product, work in the office, run social media and work out of an office. Explain not only why it works, but also what it does and who it serves, and how it starts and ends.
Giving your brand a face is one of the best ways to connect, and creating this kind of content is especially fun because it provides an opportunity to really give your brand a personality. Pull back the curtain to show who people are, what culture is all about and who you care about.
For example, on the occasion of our 10th anniversary, we told the story of the birth of our brand and wrote about some of the biggest lessons we have learned in that time. It's no coincidence that we have such a strong brand campaign and we're here because millennials want to work with us. To give you an example that can inspire you to write your own brand and product stories, I've put together the most effective storytelling examples from across the web.
The content of your product description should convince potential buyers that they are improving their lives in an obvious and measurable way. Consider the problems, shortcomings and fears in your life that make you want to look at a product line, as well as narrative techniques that could encourage you to believe that the product is the answer to your problems and will improve your life in the long run. Before you start describing your products, make a sketch of the properties and benefits of each product.