Eps 1: how to start your freelancing career

How to Start with your Freelancing Career?

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Eugene Daniels

Eugene Daniels

Podcast Content
Before you can begin a career in freelancing and get your first clients, you will have to decide on the types of services that you are going to offer. Before you start looking for freelance jobs, you will want to be sure that you know who your potential clients are going to be. As you dig deeper into your freelance career, you are going to have to start being a little more strategic with what kind of work you are doing, and what clients you are taking on.
For most freelancing careers, such as copywriting or graphic design, you will need to have an impressive portfolio if you are going to persuade clients to hire you. Whether you are planning on working with clients directly, through subcontracts, or working through freelancing jobs sites, you are going to have to showcase your skills. When starting a freelance business, it is natural that you need to develop an online portfolio that showcases your work and shows what you can do to potential clients. A portfolio site is usually the first impression that potential clients have of you, your style, your work, and past clients that you have worked with as part of your freelance business.
Portfolios post jobs and crafts in one place, which allows freelancers to share links to clients portfolios. It allowed freelancers to show off projects in order to attract new clients, increasing their payments over time. Portfolio helps the new clients understand what kind of work you do, concepts people are familiar with, skills, etc., helping in building a reputation.
The best way to establish credibility with the new client as you begin your freelance career is by showing examples of past work similar to the work that they are considering hiring you to do. Deciding to set up a freelance business, and attaching your name to the work that you have done for a wide variety of clients, is one of the best ways to begin getting your name out there in your industry. Since you only have a very limited time frame in which to find new clients when starting your freelance business, you have to make the most out of the clients that you bring in. Another great advantage to taking on freelance clients when you are still working a full-time job is you get to be selective.
Once you build up your skills to the point where you can comfortably charge a premium, you are ready to launch your freelance business and find the perfect clients. Whether you are going full-time as a freelancer or side hustler, your business is going to be built on the unique skills that you offer. If you have expertise in website creation or design, becoming a freelancer could help you advance your career faster.
If you are unsure whether freelancing is a good career move for you, just try doing it on a part-time basis. It is a great way to grow your business and client list before you dive head-first into being a freelancer full-time. It helps you better manage your projects and clients, and is a great place to start for anyone looking to grow their freelance business.
Today, I would like to give you concrete ways of getting more freelance clients, whether you are starting off, or looking for a fresh approach. Because I did such a good job defining my value proposition, branding myself as an expert within my niche, and getting my content in front of a new target audience, I now have a 3-6 month waitlist of new freelance clients. In my business as a content marketing consultant, I write highly researched, in-depth blog post ideas for clients .
For instance, if you are interested in learning about influencer marketing, and find a way to write about it as a freelance writer, not only will you be learning more about this field, but you will also get paid for doing it. Once you have got a website highlighting your skills and letting people know explicitly that you are offering freelancing services, one of the most powerful ways to boost your visibility online is by getting content published in blogs and publications that your prospects will spend more time with.
Start by identifying the types of clients who would be good fits for a freelancing service to offer. With your services offerings, target markets, and baseline rates in place, you will have a sense of the types of samples that you will need to show clients. Understanding your potential customer base will help you to plan out your pricing structure, execute your marketing strategy, and focus your time and energy.
To become a successful freelancer, you need to be very clear about who your target clients are. The first and most important thing any freelancer should know is to know the niches and the company structures that you would like to work for. You must know where to begin, and ensure freelancing is a good match for your professional and long-term personal goals. This may seem like an obvious first step, but knowing why you are considering freelancing in the first place is SO important.
In addition to taking the proper amount of time to create a quality portfolio site, establish your personal brand, and naturally grow your portfolio, having some consistent freelance clients in your list is also good practice before cutting off a single revenue stream. Keep updating and developing your website, blog, social media profiles, and portfolio to showcase your best professional self, and begin offering projects to prospective clients rather than waiting for them to come to you. Once you begin building your reputation, it is easier to have a constant flow of new and repeat clients who reach out to you whenever they need you. The easier clients find your business on the web, or in a portfolio, the easier they will be able to reach you.
If you begin to notice that your local area is lacking in graphic designers or UX experts, build services and packages tailored for your direct customer market.