Eps 1: Facebook Marketplace

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Justin Horton

Justin Horton

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Facebook Marketplace is an open-ended trade, in which users can buy and sell new and pre-owned items with other users. To help people form more of those connections, Facebook is today introducing Marketplace, an easy place to find, buy, and sell items to people in your community. As the retail world becomes more and more omnichannel, with increasing opportunities for selling across multiple locations, Facebook Marketplace gives brands the chance to take advantage of interactions that are already happening on Facebook.
Facebook is a crucial tool for brands who are interested in selling to target audiences. If you have a store on Facebook, you also will have the option of selling products while broadcasting live. You will have to set up a Facebook store, so go through the steps above for How to Sell in Facebook Stores and setup your store if you do not already.
Starting to sell your products on the Facebook Marketplace is a big decision, so it is important to make sure that you understand all of the details about Facebook Marketplace and how it integrates with your ecommerce provider. Whether you are looking to increase the clientele for your shop, sell a few hand-crafted items, or sell off old items, Facebook Marketplace could be an excellent option to get selling fast and easy. While you are connecting with those customers, Facebook Marketplace can also help you to learn which types of products sell well in the Facebook Marketplace; you can use that information to build out new deals or products of your own.
Users will see ads from Facebooks social commerce platform on their timelines and in items they have recently browsed, increasing your chances of sales. If you do not see it on your menu, tap on the See more button, scroll down to see Marketplace and choose it.
According to Facebook, 800 million people use the social commerce platform on Facebook, a number that is significantly smaller than Craigslists 55 million monthly users. You would be hard-pressed to find another platform that makes it so easy for people to find your products, especially when 66% of Facebook users engage with their accounts on a daily basis.
Facebook is an incredibly powerful platform, and tons of people and businesses are benefiting by harnessing this power to sell their own items. With access to Facebooks giant reach, you can reach new customers without having to build out a huge platform and spend any money. If you are using Facebook to reach an audience, but NOT selling to them, you are missing out on tons of potential sales.
In your promotions, showcase items Facebook shoppers typically buy, and chances are, your ads will convert into sales. When you pair this with the onsite Facebook buying experience, that once again increases the chances that you will get sales, which is some powerful stuff.
All you have to do is make the leap and upload your irresistible offering on Facebooks social commerce platform, follow my tips for increasing sales, and then wait for the cash to start rolling in. All you have to do is upload your product, and within less than 60 seconds, you have got access to a local audience willing to buy the things you are selling. To list your item for sale on the Marketplace, snap a picture of your item , then type the product title, description, and price, and verify your location and choose your category. If you encounter an item for sale that you believe violates the Commerce Policy or Facebooks community standards, you have the ability to report both the item and seller.
For those who do not have a Facebook account, or Facebook users looking to put their items in front of more eyes, the following popular competitors of FacebookA Marketplace may be able to boost your listings. If you do have a Facebook account, you may want to trust FacebookA Marketplace to do the work for you and call it a day. Integrated with Facebook MessengerA, via which you can discuss a product, bargain on price, and arrange pickup or shipping,A Marketplace is a totally free, all-in-one store thatA is a lot like Craigslist. FacebookA Marketplace launched in 2016 as a way of connecting all buyers and sellers on Facebookas platform, although Facebook is still home to a number of local Buy-Sell groups.
The Marketplace sales feed is a feature for businesses, in which Facebook will show the products they are selling in the shop in the Facebook Marketplace, and let buyers checkout right within Facebook. Facebook Marketplace was introduced by Facebook in 2016, and it has rapidly grown into a popular platform to sell items to local buyers. Unlike other eCommerce or reselling marketplaces, Facebook charges no fees for listing your items as long as you are selling locally.
The lack of a shop means there is no seller ID, which can hurt your sales, and is a deal-breaker if you are planning on selling items long-term on Facebook Marketplace. To access the Marketplace, simply tap on the Shop icon on the bottom of the Facebook app and begin exploring.
Facebook has been experimenting with a daily deals feature for over a year now, and that is probably going to continue as an essential part of the Marketplace feed.
Online shopping has seen an enormous surge over the last year, and this surge includes social channels such as Facebook. Ebay is alive and kicking, with 183 million active buyers globally - more than 70% of this traffic comes from the US. Ebay is arguably the next step up from Facebook Marketplace, since it is easy to create an account and sell similar items. Whether you are looking to sell products from your eCommerce store, or just looking to get rid of some of the old things around the house, learning to sell on Facebook Marketplace could be a great way to move products around and earn a little extra money. As of October 2018, over 800 million people worldwide are using Marketplace every month to browse, shop, or sell items, giving retailers the ability to promote key product discoveries and sales where their consumers are already shopping.