Known as the "Ding Ding Ding Ding" because of the sound the notifications trigger, DingTalk is an open source solution to compete with Apple's iPhone, Google's Android and Microsoft's Windows Phone 7. Known for its ability to make its messages and alerts sound like a real-time, high-speed, multi-channel communications system, it is said to have over 1.5 million registered users as individuals and over 1 million as businesses. Ding Talk's co-founder and chief executive said they will launch a new version of their "Chinese business solution" to support large-scale virtual communication. DingTalk Vidyo is now widely available and allows over 100 endpoints to attend the conference and add up to 100 endpoints. With the new version of Ding Talk, they will expand video conferencing from 100 participants to 300 participants, with the possibility of reaching 1,000 participants in the next few months. First launched in January 2015, DingTalk is Alibaba's cloud-based enterprise UC platform for video conferencing and collaboration. Although it is used today on both desktop and mobile devices, Alibaba Ding Talk needs enormous scalability to meet the growing demand for base installation - installed and requested by Chinese companies - and the need for high-quality video and audio quality. In response to growing demand for collaboration and communication solutions, Alibaba, which owns the DingTalk enterprise chat platform, recently announced that it will launch an English version of the app in India. The system is designed to support small and medium-sized enterprises and represents the first active effort to move outside China. DingTalk has already established itself as a popular application in organizations and businesses in China, but it is a significant step in the development of an enterprise chat platform in India and the world. With the introduction of DingTalk in the first quarter of this year, the organization now wants to ramp up its use cases in India, with the focus on small - to - medium-sized - companies. The idea of how the app would work arose from a marketing and branding strategy developed by RubyCode for startups in China. Gandhi, who also uses other labor communication tools like Slack, agrees that the problem stems from labor culture. He adds that he has seen staff leave work only to be invited for tea by their boss - a euphemism for a conversation with a higher-ranking employee. While Slack has been criticized for allowing work to work all hours of the day, DingTalk's position in China makes it an ideal example of how to use the tool for both work and education. As a product of China's relentless work culture, it is not only an enabler, but also a part of it. This culture sometimes resembles that of telecommunications giant Huawei, known for its high-tech work environment. DingTalk has been around since 2014, but until this year most people did not have much need for a remote working tool. DingTalk, developed by e-commerce giant Alibaba, describes itself as a tool to improve the efficiency of remote work. In an already crowded room, it is worth noting that WeChat, which is hugely popular in China, has not really been able to match WhatsApp, which is now also used by companies in India. In 2014, it launched Skype, which enables end-to-end encryption, using the $45 million it has successfully raised since then. In September 2017 and October 2017, Facebook also launched its enterprise version of WhatsApp, a separate workplace app that was previously only available in beta. Facebook - owner WhatsApp is omnipresent among the other players, but it is not really able to compete with its customer, given the very limited space that the average Indian user's smartphone gets to move around, and it needs to communicate better with Facebook's own WhatsApp chat app. The relationship between DingTalk and its users treads a fine line. Many employees who use the platform complain that it would cement the 996-hour system and blur the line between work and private life. Although it maintains a strong presence in the digital transformation of education, it has received millions of one-star reviews from students, as well as increasing boycotts and a growing boycott by teachers, parents, and even some of its own employees. In 2016, Ding talk topped the Apple App Store download rankings, surpassing popular social media platforms such as Facebook and Twitter, while more than 50 million students used it. China's tech giant Alibaba introduced a multilingual version of DingTalk Lite, available to students and teachers in the country's public and private schools. After a two-week trial Ding talk Lite is now available for download in various app stores. In 2016, it was recognised for its ability to resume work and education by curbing the spread of viruses in virtual communication. It has been reported that DingTalk Lite was developed to meet the habits and requirements of foreign users. Chinese-speaking users and the ability to log on to the platform via a mobile phone, tablet or tablet - just like a device with a touchscreen.