Digital Marketing Technologies in 2020


Tech • Information Technology Economics • Economics

Eps 3: Digital Marketing Technologies in 2020

Future of Digital Marketing and related trends

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Ellen Ellis

Ellen Ellis

Podcast Content
We look to the future to predict how innovations in digital media platforms and technologies will shape marketing in 2020. In this article, we examine six key marketing trends based on the latest marketing techniques and technologies that marketers can use. To take advantage of the innovations across various digital marketing channels, including social media, digital advertising, mobile marketing and social networking, read our other posts from the Smart Insights team, which explore marketing strategies, trends and trends in the digital market, and the impact of these technologies on marketing.
In just a few decades, digital marketing has become a more integral part of our business, and by 2020 we can see the huge impact it has had over the last decade and more.
Companies are beginning to shift their business models to online models and are trying to capture the growing and lucrative online marketplaces.
Expectations of AI in digital marketing are reaching new heights, but trends in off-the-field digital marketing will limit the reach and repeatability of brands. Digital marketing is a constantly evolving landscape - changing trends, new technologies and new markets.
Gartner recommends marketers experiment now and invest in AI before the full impact of AI occurs, as it is poised to transform the way marketers do their work in the coming decades.
To make the most of AI, marketing teams must use techniques like machine learning to deliver real-time customer experiences that streamline spending across channels. Meanwhile, teams could look to master AI - tools that help automate content tagging technology, expand marketing analytics, and other areas where Gartner sees AI playing a productive role for marketers. The Game Change 2020 takes a look into the future and covers a wide range of digital marketing technologies and their impact on the market.
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If there are trends that will help you dominate your industry's digital marketing landscape in 2020, you need to keep your ear up to date. Only companies that are at the forefront of an effective digital strategy that targets multiple channels of engagement can dominate the market. If you want to increase customer loyalty and satisfaction in the 2020s, please contact us.
As technology and consumer behavior evolve in unpredictable ways by 2020, new developments will change in ways that marketers will have to react to and perhaps influence that cannot be fully imagined today. You need to be vigilant and focus on improving your systems and processes and continuing your path toward digital transformation.
Knowing which trends and innovations in digital marketing are right for your business success helps you stay ahead of the competition. The people who are currently most influential in the world of ad marketing are the ones who can provide insights into the near future - future trends that will change the way brands connect with people and how creative companies will operate in the years ahead. We interviewed companies representing more than 1,000 advertising agencies, digital marketers and creative agencies for five forecasts for the next five years, as well as some questions about their current and future plans.
You probably already know that digital marketing is changing the business dynamics of the world. To start the New Year, here are some tips on how to keep your online marketing strategy under the radar.
For your business success, you should be aware of what is available to you and implement the right tactics for your unique situation. Whether you are limited to a small business with a few employees or a large one with thousands of employees, the general marketing principles apply to almost any business.
Marketing tech stack is on everyone's lips at the moment , but a small local team probably won't have to go out and invest $5,000 / mo in technology next year. On the other hand, free Google corporate listings have become a big part of the digital marketing strategy for B2B companies. They may not be pulling the needle in a haystack for a B-2B company that does not serve local customers, but they are still a great tool for small businesses.
So these advanced skills are essential to give your team an edge over the competition in 2020 and beyond. If you're wondering if this is right for your business or industry, you can put it all into your marketing tech stack.
At the same time, certain technical and analytical skills could become more important, reflecting the rise of digital marketing over the past decade and a half, as well as the growth of social media. New creative, interpersonal, and strategic skills may be needed to translate digital marketers "growing technical know-how into real marketing effects. To learn how these skills develop, talk to experts and take a look at our list of key skills in a changing digital marketing landscape.