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Melanie Wagner
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While in the United States, cordial generally means a spirit liquor, elsewhere in the world, it is a concentrated sugary fruit syrup added to water or sparkling water for a refreshing, celebratory drink. Technically, the term cordial is used to describe a non-alcoholic tonic, syrup, or beverage, which is generally considered to be fairly sweet. This is because the word cordial actually could be used to describe a lot of different types of drinks. Although, many consider this word to describe any kind of liquor with low alcohol or even medicinal beverages.
The term is interchangeable with cordial, except in the UK, where a cordial may also simply mean a non-alcoholic, sweet liquid. Cordials and liquors are frequently used interchangeably to describe these sweet, distilled spirits. Cordial is usually used to describe the sweetest distilled spirits, which are highly dessert-like. Cordial may also describe a nonalcoholic, syrupy beverage, like a lime cordial or elderflower cordial.
Historically, a cordial described a sweet, medicinal tonic drink, which was quite enjoyable to take. Fun Fact Many older liqueurs were once medical cordials used for curing various ailments. Cordials might be a new addition to the Liber & Co. lineup, but they are about as mainstream of a cocktail component as you will find. Cordials are made all over the world using whatever fruits are indigenous to the area, from blueberries, cherries, and gooseberries to oranges, grapes, and peaches.
We have fresh citrus available to us now, but a well-made cordial can still be a potent component. When it comes to flavourful cocktails, you can always count on a great cordial. The possibilities are limitless when it comes to making the best cocktails, thanks to the myriad ingredients that can be used; a good example being cordials.
Once you have got the hang of one recipe for a cordial, start using fruit blends like cherries and blueberries, or apples and blackcurrants. Use them to flavour drinks like you would a simple syrup, or flavoring syrups like grenadine.
What makes syrups different than cordials is that citrus-forward cordials will be using the whole fruit. Once you have made a sugar oleo, you then add the juice from the citrus fruits into a mixture of sugar and oils to make the cordial. The cordial will last a couple days in the refrigerator, and is best used with the sugar substitute and not as the juice replacement. This cordial is a tart delight made from actual lime juice, and the cordial is a staple of bar and restaurant cocktail mixers.
It is versatile enough to use in all kinds of non-alcoholic drinks, such as sparkling water, seltzer, or club soda, as well as in alcoholic drinks, such as vodka or tequila. The liqueur can be anything from a neutral grain alcohol to brandy, whiskey, or rum. A cordial is a kind of candies that have fruit fillings placed inside of a chocolate shell. A cordial is any preparation that is stimulating and uplifting; for example, a peppermint cordial.
This cordial is no different, and tastes amazing thanks to the juice of the blood oranges of the California Moros, along with the essential oils and natural acids. The cordial is a result of their work, offering tools for organising your marketing through channels including emails, SMS, and mobile apps. Using unlimited data and rich messaging features, Cordial helps brands connect with customers in highly personalized ways, through email, SMS, mobile apps, and more. Agile marketers from companies including Boot Barn, Eddie Bauer, and Forbes rely on Cordial to speed up engagement with customers and deliver new approaches to messaging and real-time data.
Cordial, a multichannel marketing and data-management platform for brands to connect in personalized, smart ways, raised $50M in this round of funding to fuel individualized experiences for consumers. Cordial, the cross-channel marketing and data management platform, today announced Cordial closed a $50 million Series C financing round led by NewSpring, with new investor ABS Capital participating. Cordial will use the funds to strengthen Cordials product offerings, grow its global footprint, and redefine marketers expectations for cross-channel engagement. The Series C Venture Round brings the total investments to $85M for Cordial, including financing from prior investors High Alpha and Upfront Ventures.
Jeremy Swift, Cordials chief executive officer and co-founder, said $50 million will go towards expanding the companys global reach, rolling out new features for the platform, and almost doubling its staff before the year ends. San Diego-based Cordial plans to spend $50 million on adding features to its technology platform to automate the delivery of personalized digital marketing messages through email, text messages, mobile apps and other channels.
While the $8 billion global marketing automation market is saturated with competitors, San Diegos Cordial says its platform offers customers a different approach. In the $8 billion-plus global marketing automation industry, Cordial is uniquely poised to take the initiative thanks to its rock-solid, robust, and innovative platform, which includes built-in messaging channels and a platform for capturing customer data at its heart. Cordial gives marketers the technology and tools to leverage customer and enterprise data to deliver highly personalised messages in real-time, all on a single platform, says Jeremy Swift, CEO and Co-Founder, Cordial. Cordial is looking to simplify things for marketers using its platform, which brings together data management and marketing execution into a single place.