Contextual targeting

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Economics • Economics Lifestyle • Travels Tech • Information Technology

Eps 26: Contextual targeting

The too lazy to register an account podcast

Contextual advertising is advertising on a website that is relevant to the page's content.
Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website.
Behavioral advertising is expected to become the next frontier of contextual advertising.

Seed data: Link 1, Link 2
Host image: StyleGAN neural net
Content creation: GPT-2, transformers, CTRL

Host

Roger Marshall

Roger Marshall