I am the author of an agency that works with a wide range of clients, from small businesses to large corporations, government agencies and nonprofit organizations. Many of us have followed digital marketing practices over the last decade, particularly with our websites and content writing. We have revised our agency's marketing and pricing strategies for the 2020s to meet our clients "needs. But we've also been blocked from focusing additional energy on content - writing trends that can help our customers achieve SEO and brand awareness in 2021. This includes looking at the trends we're working on with customers in 2020, as well as some trends I've discovered in recent years in my research on trends in content marketing. He added: "This means that visual - strong social media marketing will play a big role in 2020, but not as much in 2021 and beyond. Nowadays, most marketers realize that they don't need fancy gimmicks to tell a clear story that resonates deeply with their audience. The same goes for content marketing, and telling great, engaging stories will never go out of fashion. How does your brand solve your customers "problems and help them achieve their goals? In the early stages of the crisis, it is hard to say whether agency clients recognize the value of content marketing or prioritize what would have been a slight cut in media purchases. But smart brands recognize the value of content marketing, both in the short and long term. If the public is looking for a purchase, they will consider your company a trusted resource. They may not be looking to "buy now," but they are looking for information and even entertainment, and you can offer that in a way that complements your brand. This means directing your followers to your site to encourage purchase, but also to other content on your site, such as posts on social media, blogs and other media. Influencers may have had their problems lately, but they will always return with new ways to reach a new audience. This ease of use helps you engage with your target group of millennials, as the ability to make purchases without leaving your website or app is a big plus. It is an effective way to engage with the target audience and it will always be a huge advantage for your business. Sony used 30 influencers to promote the Xperia Z5 phone, which reached 17 million people. A study predicts that 58% of millennials will respond positively to ads when they appear on social media such as Twitter, Facebook, Instagram and Pinterest, showing that influencers can be a paid social media strategy. To appeal to millennials with influencer marketing, a combination of content writing, content creation, marketing strategies and marketing tactics is required. Although most brands will not have a high reach, you will probably see positive upward trends in your marketing budget. Marketing budgets should be scrutinized more closely than they ever were, especially with the rise of social media. Content marketing is certainly not free, but it can be more affordable and generate positive results at the same time. Although budgets pale in comparison to traditional advertising and marketing vehicles, content marketers can achieve a lot on a small budget. For example, they can use digital means to expand a brand's community, integrate user-generated content, publish guest articles, and much more. To take advantage of the increase in visitors and the decline in paid advertising, you need to adapt your content marketing strategy and content management system to the new millennium. 93% of the best performing companies value delivering relevant content when there is a high probability that someone will see it. Office Depot offers a mix of "relevant" content on its Facebook platform, and each post contains links that bring people to its website to continue with a story or helpful article. Netflix is very creative when it comes to new series promotions, and they often use surveys and quizzes on social media to support their campaigns and communicate with their followers. Tools such as surveys or social media surveys can be effective in engaging people, but they can also help you create a number of different posts depending on the outcome. You can respond to current trends, create brand-related surveys, or go farther afield and create surveys of your brand. The following image shows some of the tactics they use to promote their new series on their streaming platform, encouraging too much engagement. Quartz has an ideas section that prints pieces that combine personal narratives with new ideas and arguments on larger issues. The website offers its readers features about people, places, trends, ideas and opinions that are reported by mainstream media. This digital news site features stories about emerging trends in the world of technology, politics, business, science, religion and more. Their readers introduce people and places with trends, ideas or opinions and get their readers to show them as they are reported.