Digital marketing is an umbrella term that refers to any companys efforts to communicate with customers using electronic technologies, including e-mail, geolocation, and mobile marketing, social media, customer communities on the web, webinars, and other video-based content. Successful digital marketing strategies typically include a mix of different techniques, including online advertising, search engine optimization and marketing, social media marketing and management, and content creation, among others. Digital marketing is a comprehensive term consisting of digital channels, like content marketing, SEO, email marketing, social media marketing, mobile marketing, etc., in order to build sophisticated strategies for reaching out to prospects and customers. At the highest level, digital marketing refers to the advertisements delivered via digital channels, such as search engines, websites, social media, emails, and mobile apps. Digital marketing is the process of using various online marketing channels, such as search engines, social media networks, and emails, to reach the targeted audience. Digital marketing, also called Internet marketing, is branding promotion for connecting with prospective customers using the Internet and other forms of digital communications. Using these channels online, digital marketing is a way for companies to promote goods, services, and brands. Digital marketing is a component of marketing which uses Internet-based, and Internet-based, digital technologies, such as desktop computers, mobile phones, and other digital media and platforms, to promote products and services. PPC Advertising is a digital media marketing strategy that advertises your company, products, or services in search engines, websites, apps, etc. While scrolling through social media platforms or browsing online, most of us have encountered different digital marketing efforts being made by various brands across various channels and platforms. Digital marketing is growing, and includes ads in search results, emails, and promoted tweets -- anything involving marketing that integrates with customer feedback or a two-way communication between the business and customers. In the process of conducting digital marketing, the company may use websites, search engines, blogs, social media, videos, emails, and similar channels to reach customers. In doing so, businesses make sure that their marketing efforts are more likely to reach customers, targeting them where they spend the majority of their time. Marketers that adopt digital inbound tactics leverage online content to draw their target customers onto their websites, providing resources that are useful for them. With inbound marketing techniques, companies, however, can use social media, digital content in ebooks, webinars, or email newsletters to entice prospects to click links and learn more about a company and its services. Well, digital marketing strategies like using emails or sending ads in certain social media groups may appeal to very niche audiences with tailored messages according to their intent. By using email marketing, you can reach and keep customers through customized messages promoting your content, products, and brands. Email marketing -- Email marketing allows businesses to send branded, promotional content directly to potential customers through email. Email marketing is the means of reaching out to potential customers, or those who are interested in your brand. As a marketer, it is essential to leverage the digital world through online advertising, building your brand, providing an excellent customer experience, which will attract even more potential customers, and so on, through digital strategies. For the ultimate purpose, your marketing strategy is about attracting and converting high-quality leads to your salespeople through your website and supporting digital channels. If your business is business-to-consumer , depending on your products pricing, the purpose of your digital marketing efforts is probably to get people on your website and get them to become customers, never having to talk with a salesperson. In comparison, with traditional forms of marketing, you are placing ads that largely reach all of them, whether or not they are relevant to your company. Without an advertisement, you reach just a small percentage of your followers, much less reach new ones. It is important to keep in mind that while digital uses different methods to communicate than traditional marketing, the ultimate goal is not unlike what marketing has always had. Unlike traditional marketing techniques, which entail direct, one-way communications with consumers , digital marketings nonlinear strategies focus on reaching potential customers through a variety of online channels. One of the most important advantages of digital marketing is that, unlike traditional media, you can tailor your marketing strategy based on your target groups interests, tastes, and preferences--all highly relevant for your company in a digital environment. When used effectively, a great deal can be achieved via digital media, for much less money than what is achievable with traditional marketing methods. The initial cost for a good marketing campaign on digital media may be only a fraction of the price it costs in traditional media. Content marketing offers businesses a cheap, long-term strategy to reach, nurture, and convert their target audiences, while also supporting their SEO strategy. Content Marketing -- Content Marketing Content marketing refers to the publication and dissemination of written, video, or audio materials to customers on the Internet. Digital Media - Different paid, owned, and earned communications channels to reach and engage audiences, including advertising, email and messaging, search engines, and social media. Digital technologies - marketing technologies, or martech stack, businesses use to build interactive experiences, from websites and mobile apps to kiosks and in-store emails campaigns. Internet marketing is advertising that is exclusively online, while digital marketing may happen via mobile devices, a subway platform, video games, or through smartphone apps. Mobile marketing is the medium of engaging a user of mobile devices via text message, a responsive website, an app, and personalised notifications. A Senior Associate Dean for Business Programs, Dr. Mark Hobson, said while digital marketing may sound like a new world, digital marketing is actually grounded in many principles that are familiar to traditional marketers, and requires both basic marketing knowledge and technical know-how.