A Brief History of Influencer Marketing

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Eps 1: A Brief History of Influencer Marketing

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The first influencers in the history of influencer marketing can be traced back to the early 20th century.
As product choice expanded, influencer marketing also continued in a new direction.
The time of celebrities was on the rise functioning as influencers in the sense of a two-step flow approach in a mass-mediated world.

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Katherine Edwards

Katherine Edwards

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We all know that good old Santa has the power of influence, but who knows who he is and what he thinks of you? You might be surprised to learn that the first influencer in the history of influencers and marketing can be traced back to the early 20th century.
As we have seen by now, influencer marketing is nothing new, but we thought it would be fun to take a look back at the history of influencers and marketing. Before the term "influencer" was coined, certain influential figures have determined almost all consumer decisions for as long as society has existed. Actors, politicians, sports stars and celebrities used their influence to influence and support brands to boost sales. For marketers who are familiar with this special influence marketing, it exists in society since the middle of the 20th century.
When it comes to marketing, an "influencer" is someone who is able to influence a potential buyer's decision on a particular brand, product or service, or even just a certain type of person.
In this sense, they are offered the opportunity to take a product to a new level, or even to a whole new level of customer service. It could be a friend who trusts you with advice, a family member with knowledge of a particular product or service, and so on.
Today, with the proliferation of social media, we see that you come into contact with hundreds of millions of users who can influence your decision to try, buy or subscribe. Influencer marketing campaigns are run by influencer marketers, influencers and other social networks such as Facebook, Twitter, Instagram, Pinterest, etc.
In the past, the prominent method of marketing was printing and people who dealt with or blocked brand ads. People used to be less concerned with brand advertising than they are now.
With retargeting goals now in vogue, this method has become a major factor in the face of the growing demand for social media and the rise of influencer marketing. Basically, influencer marketing is a form of social media marketing that involves celebrities, celebrities and their influencers, as well as their followers and followers.
Influencers in a particular area are mainly used to support the market of their brand and sell their specific products. Over time, brands of all sizes have seen influencer marketing as a transition from an experimental strategy to a central pillar of a purpose - the brand.
If companies want to remain relevant in today's world, they must engage in influencer marketing or risk falling behind. To be clear, we're not talking about the guy who's a social media influencer, but rather the more traditional marketing strategies. This means brands that haven't started doing it will fall behind, whether you like it or hate it.
A robust influencer marketing strategy will often include social media such as Facebook, Twitter, Instagram, Pinterest and LinkedIn if necessary. While marketing influence remains a relatively new concept, the media frenzy surrounding celebrities like the Kardashians has created a misperception just a few years after it was introduced to the mainstream. Although this is the early days of influencer marketing, people recognize that reaching and influencing your target audience and delivering your brand's message is as important as any other part of your marketing plan.
For this reason, influencer marketing has become a leitmotif - a strategy for brands that want to attract the attention of their customers, educate consumers, generate high-quality content and increase sales.
Despite the proven success of influencer marketing, there is a lot of talk in the industry about fraud and inauthenticity. While most influencers still value being transparent and uninhibited with their audience, the claims of the death of influencer marketing do not seem to stop.
As brands and companies around the world tirelessly seek new ways to tap this remarkable potential, we thought it was time to grasp where we came from and where it is now to see where the 1920s are heading. With a whole new decade tentatively approaching 2020, the future of influencer marketing as it has been is in doubt. Combine this with an ever-changing social landscape and it is unclear what the future of influencer marketing will hold.
Although the term has been widely used, it is clear what it means. So here's a brief history of what influencer marketing is and what we're looking for in it. When you consider what an "influencer" is, there is no doubt that there have been genuine first influencers, at least in marketing terms.
Influencer marketing happens when influencers work with brands to promote their products. There are a variety of influencer marketing strains, including social media, traditional marketing and even direct - to - consumer marketing. Social media influencers are people who have gained credibility in a particular niche, such as celebrities, celebrities and celebrities.