Zuckerberg said last week that advertising is likely to become a key source of income in the metaverse, as it is today for the company. But some in space fear that an ad-driven business model will create haves who can afford to pay for an ad-free headset or a metaverse experience, and those who can't, copying the real inequality. But companies may try to monopolize their corners of the metaverse, just as a handful of big tech companies dominate online content today. If you feel that Metaverse doesn't have to be owned by a handful of companies, there are new technologies that facilitate less centralized virtual worlds, such as cryptocurrencies and non-fungible tokens or NFTs. Metaverse proponents say there could eventually be huge commercial potential — a whole new platform for selling digital goods and services. This will revolutionize not only the infrastructure layers of the digital world, but also vital parts of the physical world, and all the services and platforms on them, how they work and what they sell. The Metaverse is the promise of new things, bringing digital experiences into the real world and vice versa. Today we see the metaverse and business opportunities. If this sounds exciting to you, then you might not be entirely surprised that humans are investing heavily in space. James Zhang, CEO of Concept Art House, a developer and publisher of content for NFT and video games, told GOBankingRates that companies like Niantic, Nike, and Microsoft are just the latest examples of how mainstream the metaverse is. If Microsoft moves into the metaverse, it won't motivate me to buy more Microsoft stock, but rather I will support the companies that Microsoft needs to build a successful metaverse. Other observers point out that the idea of Facebook's metaverse is not new: many other companies such as Roblox, Nvidia and Microsoft have also created virtual worlds with virtual or augmented reality technologies. The metaverse, Facebook explained, is simply like an immersive version of its current products. As for the current series of controversies with social platforms, it seems that the metaverse should instead be a blank canvas for everyone. Audiences need to be aware of how the metaverse will affect future purchases, and businesses need to be prepared for the next level of storytelling. For metaverse marketing to increase sales, visibility, and customer engagement, a significant percentage of consumers will need to actually participate in the experience it offers. As with Facebook, the Metaverse must be “populated,” not just populated, and that population must then fill that digital world with things to do and content to consume. But overall, the Metaverse is becoming the gateway to most digital experiences, a key component of all physical experiences, and the next great work platform. The metaverse will be a place to invest and build real empires, where these large-cap companies can fully own the client, control API / data, unitary economies, and more. Responsible tech companies are likely to follow very similar paths and want to make sure they create the most interesting areas in the metaverse that provide maximum and direct participation and interaction. As other industries emerge, some of them will start experimenting with new types of products and business models using their own brand. You can sense Luet's enthusiasm for the future of the metaverse, but also some caution in predicting how long it will take to reach traditional acceptance. However, some familiar names have at least begun to plunge into the metaverse. “There will be many companies in the future that will try to claim they have gotten a piece of the metaverse,” said the Mad Money host. Fortnite, the version of the world outside of Sweeney's ad, is still crammed with big pop culture franchises and brands building name recognition - in the same interview with The Post, he introduced automakers launching their car models into the metaverse to test people. - lead them. Meanwhile, massively multiplayer online games like Fortnite, Minecraft and Roblox have already taken social gaming mainstream and created platforms that could be the building blocks for developing the metaverse. There is still no single unifying metaverse, but that hasn't stopped companies like Facebook, Microsoft, Epic Games, Nvidia and Roblox from making their mark. People like Tim Sweeney and Facebook CEO Mark Zuckerberg often say they are simply building part of a larger, interconnected metaverse, much like a single social network on the internet today. Just like the Internet today, the metaverse will not be a separate technology to be activated at the same time, but rather an ecosystem built over time by many different companies using different technologies. The metaverse will require an even larger, more complex and robust set of S&Ps. I don't think there will be a single person who will control or own the metaverse. It will be owned by the parties that create value and work with the user, not control it. Because the metaverse is a virtual place where companies can sell real estate, Rogow added. They can also develop their own cryptocurrency for use in this world. In real estate, businesses can open stores in the virtual world, and shoppers can shop virtually to buy items in the physical world. Earlier this month, for example, Nike announced its entry into a virtual world where Nike fans can "interact, create, share and compete" by partnering with gaming platform Roblox to create Nikeland. Build brand awareness - brands using XR and Metaverse technologies are seen around the world as innovative, forward-thinking and fashionable. These are just a few of the tremendous benefits you will experience with XR and Metaverse technologies that work in concert to deliver a completely new experience to your customers in a completely new way. With Metaverse, you can build new and lasting relationships with your customers. The "New User Content Platform" - The Metaverse is not just another platform like YouTube or Facebook, where countless people can "create", "share" and "monetize" content, and where the most popular content is only a tiny fraction of the total number. consumption. If Facebook succeeds in pioneering the creation of the metaverse, it will be the company that makes and sells virtual reality headsets used to access that metaverse, and could control a large app store that distributes metaverse applications. Instead, Facebook will have to convince people to give up their time in the real world to participate in the metaverse, and trust Facebook - a company mired in personal and political scandals for the past five years - to be their guardians in this new realm. ... Most metaverse observers doubt Facebook will be able to dominate the metaverse. Facebook's investment in its Oculus VR headsets is a key part of its metaverse ambitions. It's a metaverse, defined simply as a virtual world in which people can communicate, work, and play, and Facebook CEO Mark Zuckerberg believes this is the future of the Internet and its trillion dollar company.